MARYVILLE, Mo. — Northwest Missouri State University and adidas are proud to announce a groundbreaking partnership with Athletic Solutions, marking a new era of empowerment for student-athletes through the launch of official adidas NIL Locker Rooms for every student-athlete who opts-in.  
 
This collaboration showcases adidas' continued leadership and innovation in collegiate athletics—giving every Northwest Missouri State student-athlete the opportunity to create and share their personal brand through officially licensed adidas merchandise. Along with adidas NIL locker rooms, Bearcat fans will be able to purchase general fan gear and sport-specific gear for every sport at Northwest Missouri State, and starting August 1st, 2026, Athletic Solutions will also become the official online store for Bearcat Athletics. 
 
Through the adidas NIL Locker Room platform, each student-athlete can opt in with Athletic Solutions to receive a personalized online storefront featuring custom adidas
sideline and fan gear. Fans can directly purchase these items, with a portion of each sale benefiting the athlete.
 
"Partnering with Northwest Missouri State University to bring the adidas NIL Locker Rooms to life celebrates every athlete's individuality and passion while strengthening the Bearcat brand," Tom Feiden, President & CEO of Athletic Solutions said.
 
This initiative reinforces adidas' commitment to supporting student-athletes across all levels of competition, empowering them with the tools and visibility to succeed both on and off the field.
 
"We are proud to partner with Athletic Solutions on this endeavor," Director of Athletics Dr. Andy Peterson said. "This is what NIL is supposed to look like for our student-athletes to have an opportunity to build their brand while they are here as student-athletes. It's also for our fans to have access to what our students and our coaches are wearing with adidas-branded gear that is personalized. It is a big step for all of us who love Northwest and Bearcat Athletics."
  
Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, partnering with colleges, universities, and brands like adidas to bring NIL Locker Rooms to life. Their platform simplifies NIL activation, enabling student-athletes to generate revenue and grow their brand in today's evolving collegiate athletics Environment. 
 
Originally established in 1905, Northwest Missouri State University is a state-assisted, four-year regional university that also offers graduate degree programs. Bearcat athletics offers 16 NCAA Division II sports and competes in the Mid-America Intercollegiate Athletic Association. Northwest is a charter member of the MIAA, a league that began in 1912.