(Maryville, Mo. and Lincoln, Neb. – June 18, 2025) – Northwest Missouri State University Athletics today announced a partnership with Opendorse, the leading NIL technology, data, and service provider, to expand support for Bearcat student-athletes in the Name, Image, and Likeness (NIL) era of college athletics.
 
This partnership gives Northwest student-athletes access to Opendorse's athlete-first platform, education tools, and compliance resources, ensuring they can build and monetize their personal brands with confidence.
 
Fans and brands can visit the Northwest Missouri State Marketplace to connect with and directly support their favorite student-athletes.
 
"NIL is a huge factor in today's collegiate athletic experience, so partnering with Opendorse is a great step for Bearcat Athletics," Director of Athletics Dr. Andy Peterson said. "Giving our student-athletes access to the resources that Opendorse supplies is a must for them to be able to do what they want in the correct ways, and allowing them to build their own brand and have access to those who want to support them. Obviously, our student-athletes have some pull in the market so I'm excited to see what they can do with Opendorse supporting their cause."
 
Through this partnership, Bearcat student-athletes will benefit from on-demand access to the Opendorse Masterclass and NIL Education Library, gaining a strong foundation in branding, marketing, financial literacy, and more. All NIL activity can be disclosed and managed within a single platform, streamlining the process for athletes, coaches, and compliance.
 
"Northwest Missouri State is creating real opportunities for their athletes to take control of their future," said Jake Daugherty, Opendorse Manager, Collegiate Partnerships. "We're excited to support a program that's putting the right tools in student-athletes' hands at the right time."
 
By joining the growing list of Division II programs partnering with Opendorse, Northwest Missouri State is making a strong investment and clear statement that they plan to continue to compete at the highest level in the everchanging world of collegiate athletics.
 
About Opendorse
Opendorse is the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 150,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network.
 
For media inquiries, contact Opendorse SVP, Collegiate Services & Marketing Julian Valentin at julian.valentin@opendorse.com.